In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet .....more

Teaching note for product W25547.

Ben Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-coast delivery of cut flowers in Canada, with the help of its partner-shareholder, Petals West. However, it would need to be advantageous for both Scenic and Metro to make this a viable option.

Teaching note for product W25532.

Teaching note for product 9B20C055.

Eagles Nest Association of Waterdown was a not-for-profit organization in Waterdown, Ontario. It had two active programs: the HOPE Centre (Home of Practical Education) and Rescued & Restored (R&R), a thrift shop that provided up to 40 per cent of the organization’s revenue. Changes in the retail environment caused by the COVID-19 pandemic and increased turnover of volunteers at the store have forced the volunteer coordinator to evaluate the .....more

Teaching note for product 9B20A075.

Teaching note for product 9B19C015.

In July 2018, the general manager of the Banff Aspen Lodge in Alberta, Canada, needed to fill two vacancies at the Front Desk. He faced several challenges because of a tight labour market and the never-ending cycle of staff turnover in the hospitality sector, especially in a resort town. Although the general manager was confident that the hotel had many good human resource management practices, he wondered whether he could apply a more systematic .....more

A case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations. However, working with cases is a pedagogical approach unfamiliar to most new business students and often .....more